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Companies create and post branded content on social media due to its benefits, such as lowering advertising costs, expanding information exchanges, and strengthening customer relationships. Branded content provides information, entertainment, and/or social connection to communicate the values of a brand. A branded content experience occurs through an interaction between a customer and a brand-related image/video/text on a social media platform.
Read MoreUsing social media platforms is a great way to promote your research on your own, but it can be difficult to figure out which platform is best for your goal. You could be interested in your content reaching a lot of people, discussing ideas with peers, or building a community of researchers. Knowing which platform is the best for you will help you save time and energy for more research endeavors.
Read MoreSocial media use has been linked to increases in mental illness than experienced by previous generations. Although social media was intended as a place for connection, it has become a place for adverse comparison that contributes to experiences of suicide ideation, body dysmorphia, eating disorders, and loneliness. Many students enter their post high school experience with various unprocessed difficulties that make their academic, family, and career demands more strenuous to manage. An expansion of counseling services, especially in high school, can mitigate the growing crisis of social comparison induced mental illness.
Read MoreMisinformation and conspiracy theories about vaccines spread through social media and shape how people make health decisions. Our latest work addresses these questions by identifying how vaccine misinformation that originates in books sold via online marketplaces gets legitimized and spread through social media.
Read MoreEvidence shows that we have increasingly been turning to social media groups for advice on health, wellness and many other life matters. Most academic studies have documented the positive social dynamics of virtual support, but connections are not always constructive - here are our findings.
Read MoreVirtual engagement of lives has been made possible with the advent of social media. Almost 80% of the day are spent virtually on Facebook, Instagram, Twitter, YouTube, Snapchat, etc. Usage of social media to connect to and communicate with the ones we care about is always healthy, termed as social networking. Social dysfunction occurs when the constant communication leads to the point where our real or offline life gets replaced by virtual or online life..
Read MoreThe COVID-19 pandemic and the explosion of infodemiology has brought into sharp focus the role of social media in disseminating science-based health information and its impact on consumers’ knowledge, attitudes, and behaviors.
Read MoreShoppers Stop, India’s largest retail chain started its first modern retail store at Andheri, a suburb in Mumbai, and sold only menswear. Since its inception, it witnessed immense growth, leading to an increase in the number of outlets as well as its total workforce.
Read MoreSocial media is an important and effective tool to use when promoting your research as it offers a direct way to reach your audience and provides an ideal platform to raise the profile of your journal. These tips will give you a great jumpstart in learning how to utilise social media to engage the online community in your research.
Read MoreThe 3rd Annual Digital Health Promotion Executive Leadership Summit came to a close after three days of presentations by some of the leading researchers, thought leaders and innovators who are working in the digital space. There were several important highlights of the virtual Summit.
Read MoreEmerging evidence supports the idea that social media use does not necessarily cause poor mental health outcomes; however, adolescence can be a developmental stage in which youth are particularly susceptible to social media’s negative effects.
Read MoreAlthough the social media landscape is always evolving, one constant is that the platforms continue to grow, adding to how useful they can be for building a brand or company and communicating to an audience. As of 2019, Facebook boasts over 2.41 billion monthly active users, Twitter 145 million active daily users, LinkedIn over 660 million users, and Instagram one billion monthly users.
Read MoreThe imminent start of a new year is the ideal time to reflect on the past and set goals for the future. One thing journals should always be tracking is audience engagement. For societies, members are the foundation of the journal audience, and it is essential to strengthen this base over time.
Read MoreCongratulations, you’ve published your paper! As focus on science communication (scicomm) continues to rise in the academic community, social media is a natural fit for promoting work to the media, public, or policy makers. It also provides a space for open, two-way dialogue. This post will give you a great jump-start in learning to utilize social media to engage the public in your research.
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