Posts tagged branded content
What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design in Customer Response

Companies create and post branded content on social media due to its benefits, such as lowering advertising costs, expanding information exchanges, and strengthening customer relationships. Branded content provides information, entertainment, and/or social connection to communicate the values of a brand. A branded content experience occurs through an interaction between a customer and a brand-related image/video/text on a social media platform.

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