There is increasing evidence that traditional luxury does not hold as much cache in the marketplace or in society in general as it used to.
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“No spoilers!” say many directors. Their concern is that if publications or moviegoers reveal plotlines and surprises, the public won’t want to pay for the movie. But is that concern well-founded? Contrary to the concerns of some directors, a new study in the Journal of Marketing finds empirical evidence that spoiler reviews actually have a positive and statistically significant relationship with box office revenue.
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Reducing greenhouse gas emissions has been on the world agenda for decades (197 nations formally committed to reducing carbon emissions at the Rio de Janeiro Earth Summit in 1992). But public opinion has reached a point where “business as usual” is becoming increasingly difficult to justify.
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Part Two of a guest post by Essraa Nawar, Development Coordinator, Leatherby Libraries, Chapman University
Essraa Nawar is the inaugural recipient of the United for Libraries/SAGE Academic Friend Conference Grant and will be joining us at ALA Annual this year as a result. This is her first time at the conference, and thanks to this grant, she will have the opportunity to present at a poster session titled “Library Annual Reports made easy.” Wanting to learn more about her successful work, we’ve asked her to share some insights. Catch up on part one first — In the Library, Marketing and Development go Hand in Hand
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