Bailey: I understand that you wrote this monograph with a couple of different audiences in mind. Tell us about your target audiences and how this work addresses their needs.

Bill: We wrote this monograph for two audiences. The first is researchers, primarily faculty members, in management, especially strategic management. The second is key executives, managers, and intellectual leaders within corporations. We intend this monograph to serve both academics and professional managers simultaneously. As we mention in the Introduction, we hope we have made the monograph sufficiently conceptual to support academics’ research on core competencies and sufficiently practical to support managers’ understanding and application of core competencies.