The COVID-19 pandemic and the explosion of infodemiology has brought into sharp focus the role of social media in disseminating science-based health information and its impact on consumers’ knowledge, attitudes, and behaviors.
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Advance: a SAGE preprints community continues to garner submissions from a wide range of authors in various fields. We would like to draw attention to a preprint entitled, “Pink Purchasing: Interrogating the Soft Power of Japan's Kawaii Consumption” and authored by Dr. Lieber-Milo Shiri, who is a graduate of Human Sciences from Osaka University. Dr. Shiri’s paper was posted to Advance in February 2019 and has accumulated just over 100 downloads.
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In the past three decades, two substantial and interrelated phenomena, namely globalization and digitalization, have been reshaping the world in an unprecedented manner. Globalization is a complex and multifaceted phenomenon resulting in more interdependence and mutual awareness among economic, political, and social units across the world (Guillén, 2001; Held, McGrew, Goldblatt, & Perraton, 1999; Steger, 2010).
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