Posts tagged glocalization
An Analysis of Emerging Patterns of Consumption in the Age of Globalization and Digitalization

In the past three decades, two substantial and interrelated phenomena, namely globalization and digitalization, have been reshaping the world in an unprecedented manner. Globalization is a complex and multifaceted phenomenon resulting in more interdependence and mutual awareness among economic, political, and social units across the world (Guillén, 2001Held, McGrew, Goldblatt, & Perraton, 1999Steger, 2010).

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